You Must Watch This Heineken Advert On Overcoming Prejudice...
A Dose of Reality To Get You Reflecting...
By James Mills, Associate Partner & Mentorship Coach, Lighthouse International
Often in the media, we will see coverage of people with extreme points of view arguing about issues like immigration, gender and the environment. We've seen mass protests and even violent scenes when people with opposing views have clashed. So what would happen, if you brought together people with completely opposite perspectives and introduced them in a different way that promoted greater understanding? Here's an incredibly eye-opening commercial by Heineken that shows what is possible when we really want to understand others before we impose our views on them. Definitely one to watch and also to share!
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My passion is education because I feel that so many more people would be able to lead happier, more successful and fulfilling lives if we all had access to a more inspiring education system. My vision is that we have an inspiring teacher in every classroom; I realise that there’s plenty to be done in order to bring that to life, but committed to doing what it takes to bring together the people and resources to make that happen.
As an Associate Partner at Lighthouse International and Co-Founder of Lighthouse Kidz I am committed to developing my ability to bring together emerging leaders and social entrepreneurs to make a positive difference in the world. Presently I’m working on a variety of initiatives such as bringing together the people, expertise and resources to ensure that everyone has access to clean water.