Why Is Angela Ahrendts Excelling at Apple?

Angela Ahrendts

By James Mills, Associate Partner, Lighthouse International

“The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.”  

– Angela Ahrendts

In May 2014, Angela Ahrendts left her role as the CEO of Burberry to become the Senior Vice President of Retail and Online Stores at Apple. In September she was interviewed by Fortune Magazine to understand more about her approach to the new role and assess her progress so far.