Why Did Apple Listen to Taylor Swift?

Taylor Swift

by James Mills, Associate Partner, Lighthouse International

The​ new​ Apple Music streaming platform is soon to be launched, starting with a three-month free trial. ​During this first three months, Apple proposed that it wouldn’t pay royalties to ​the ​artists​ whose music was played, much to many artists' concern. Over the weekend Taylor Swift made a stand on behalf of artists that influenced Apple to change this decision within hours of her publishing​ the letter 'To Apple, Love Taylor' on her blog. The letter is a brilliant example of how to make a point in a mature, principled way that made an impact. So what can we learn from Taylor’s example to become more influential in our personal and professional lives?

Taylor Swift image courtesy of Eva Rinalid @ Flickr