Ricardo Semler - Building a Successful Company With (Almost) No Rules

By James Mills, Associate Partner, Lighthouse International

Ricardo Semler is the Chairman of Semco Partners; a company that partners with organisations looking to launch into the Brazilian market. Under his ownership he has impressively grown the revenue more than 50-fold in the space of 20 years. There is, however, something quite unique about Ricardo and the way he has run the company to achieve these results. The company has very few rules; employees choose how much they earn and even how many hours they work!