Pokémon GO - The 20-Year Overnight Success

By James Mills, Associate Partner & Mentorship Coach, Lighthouse International

"It takes 20 years to make an overnight success." - Eddie Cantor

Recently you may have heard about Pokémon GO - a smartphone game that seems to have been a global overnight success when it was launched on 6th July 2016. With more than 10 million downloads in the first week it is already generating $2 million a day! (around £1.5 million). Did you know, however, that this global phenomenon was the result of a 20-year journey travelled by serial entrepreneur and former Google employee John Hanke? Like all legends, Mr Hanke followed some well established principles to achieve legendary success since his first programming experiments as a student in 1996.

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