Jeff Bezos Highlights Where Our Personal Brand Comes From
By James Mills, Associate Partner & Mentorship Coach, Lighthouse International
Recently I've seen a big trend in people asking for advice on how they can be more visible in their organisations. A lot of this is about the way that others perceive us and our abilities; regardless of how accurate it is!
Like it or not, our reputation in the workplace will often be judged by the opinions of others; whether positive or negative. If we've ever felt hard done by because of being overlooked for a promotion, a pay rise or simply words of appreciation from our colleagues, then this article will give plenty of food for thought.
Self-Awareness - An Important Leadership Trait
One of the most important traits of not just as a leader, but also a mature, responsible human being is having high levels of self-awareness. This means we both need to understand ourselves and also recognise the impact we have on other people. The billionaire founder of Amazon; Jeff Bezos, has been quoted as saying:
"Your brand is what people say about you when you are not in the room."
What this means is that if we are looking to positively influence others, we need to be aware of what people genuinely think and feel about us. Without that awareness, we cannot hope to make positive changes in our lives. The starting point for this is to be more open and honest with ourselves right the way through to the impact our actions have on other people.
"Self-awareness is our capacity to stand apart from ourselves and examine our thinking, our motives, our history, our scripts, our actions, and our habits and tendencies."
- Stephen R. Covey (author of the 7 Habits of Highly Effective People)
This process of becoming more self-aware requires plenty of soul-searching, but without being dedicated to knowing what we are about we will always risk being hampered by our blind spots. We all have blind spots no matter how aware we think we are! An awareness of our strengths and weaknesses opens up possibilities to become more effective in the way we live our lives; naturally, this will be noticed by others.
The Impact of Becoming More Self-Aware
Self-awareness is also a way of building our self-esteem and emotional security. A genuine and heartfelt fascination with learning about ourselves ironically reduces how much we take feedback personally and we have the potential to grow in our levels of maturity and confidence.
Becoming increasingly self-aware is a lifelong journey and in the early stages, it's common for us to feel like we need guidance and support to encourage us along the path of self-discovery. Personally speaking, I found outside support invaluable, because there were so many things I didn't know I didn't know about myself!!
What are the consequences of not wanting to increase our self-awareness? We will have very little idea as to what others think about us and therefore we are gambling with our career prospects and our lives!
So, if you are not sure where to start and are looking for a mentor who is committed to working on their self-awareness whilst also guiding others, then please complete the questions below, chat to a mentor on live chat through this article or learn more how Mentorship Coaching can help you build your self-awareness here.