Jeff Bezos Highlights Where Our Personal Brand Comes From

By James Mills, Associate Partner & Mentorship Coach, Lighthouse International

Our personal brand and career success starts with self-awareness.

Recently I've seen a big trend in people asking for advice on how they can be more visible in their organisations. A lot of this is about the way that others perceive us and our abilities; regardless of how accurate it is!

Like it or not, our reputation in the workplace will often be judged by the opinions of others; whether positive or negative. If we've ever felt hard done by because of being overlooked for a promotion, a pay rise or simply words of appreciation from our colleagues, then this article will give plenty of food for thought.

Self-Awareness - An Important Leadership Trait

One of the most important traits of not just as a leader, but also a mature, responsible human being is having high levels of self-awareness. This means we both need to understand ourselves and also recognise the impact we have on other people. The billionaire founder of Amazon; Jeff Bezos, has been quoted as saying:

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By |2018-07-26T15:03:07+00:00July 26th, 2018|

About the Author:

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My passion is education because I feel that so many more people would be able to lead happier, more successful and fulfilling lives if we all had access to a more inspiring education system. My vision is that we have an inspiring teacher in every classroom; I realise that there's plenty to be done in order to bring that to life, but committed to doing what it takes to bring together the people and resources to make that happen. As an Associate Partner at Lighthouse International and Co-Founder of Lighthouse Kidz I am committed to developing my ability to bring together emerging leaders and social entrepreneurs to make a positive difference in the world. Presently I'm working on a variety of initiatives such as bringing together the people, expertise and resources to ensure that everyone has access to clean water.

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