How Did Elon Musk Make $14 Billion In a Week?

By James Mills, Associate Partner, Lighthouse International

In the first week of April 2016, Elon Musk's Tesla Motors celebrated the launch of its Model 3 electric car. This wasn't just any product launch - this was the biggest 1-week product launch of all time! Equating to $14 billion in sales! What's even more remarkable is that there was no advertising or paid endorsements. So how did Elon Musk achieve this?

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