by Adam Wallis, Senior Associate Partner, Lighthouse International
Sir David Attenborough probably has one of the most distinguishable voices on TV today and a knighthood for his life's work devoted to the natural world is not surprising. But being invited to discuss global climate change matters with the President of the United States on your birthday can still come as a bit of a shock...
For decades Attenborough's passion has filled the living rooms of the British public with some of the most astonishing insights into the natural world, many even unseen by man before.
Obama and Attenborough's meeting is a classic case of how to legitimately win the attention of influential people.
If you want to earn the interest of someone influential, then to keep knocking on their door making loud noises along with everyone else won’t necessarily enable you to build a relationship with them. Instead, one of the best ways is to keep your head down working away to build yourself and your projects so they hear about you and want to approach you! That's one of the most powerful ways to make you stand out from the crowd...
Check out this brief video for a snapshot of Obama's and Attenborough's time together...
If you could sit down and interview anyone, alive or dead, who would you choose and why? Share in the comments below...
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