Adidas vs. Puma: The Bitter Rivalry of Two Brothers

By Sukh Singh, Associate Partner, Lighthouse International

You might have experienced it yourself, someone close to you, a family member, a partner, a good friend, who for some reason, always seems to wind you up. They just know how to push your buttons and get under your skin.

That is exactly what happened between the two brothers who founded two of the biggest sporting brands in the world, Adidas and Puma. While on the surface, these have been two very successful companies, the bitterness and rivalry between the brothers is a shocking story that we could all learn from...

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